Havas Health Plus has a reputation for “going beyond.” While they were landing on the moon, I made sure that during my time at HH+, we aimed for nothing short of the stars.

As the lead content creator and copywriter on my team at HH+, my design partner and I curated the look and feel of their Instagram feed/posts, creating 4 to 5 weekly posts that showcased their brand values while elevating the ideas, look + feel, and post copy (captions) in a creative and solution-oriented fashion. My partner & I came in hot, recreating their brand identity (almost entirely from scratch) by bringing our ideas directly to the CEO & CFO, pitching fresh and dynamic content that not only rebrands the company image entirely but shows that in the world of Pharma, where the stereotype is that it’s outdated and sterile, we can always have the awareness to evolve and change.

Results:

Engagement Rate Increase: Achieved over 50% incline in engagement rate on Havas Health Plus Instagram page.

Brand Messaging Impact: Successfully reshaped brand messaging to resonate with audience and clientele.

Visual Identity and Strategy: Redesigned look & feel, aligned with current strategy and enduring brand ideals.

Social Metrics Improvement: Increased like count by a minimum of 150 post-rebrand.

Enhanced Interaction: Generated highest-ever number of comments on social media platforms.

As I like to call it, “growing beyond”.

Check it out :)

https://www.instagram.com/havashealthplus/

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