EXPERIENCE

Digital Media Specialist

Jewels in Time Luxury, Boca Raton, FL January 2024 - Present

Increasing visibility and awareness for small business clients.
Creating elevated brand guidelines that encompass tone, palette, and creative expression. Facilitating and nurturing relationships to stimulate business growth and cultivate brand loyalty. Expanding brand presence across various platforms such as Pinterest, TikTok, Instagram, and Lemon8 to engage a broader audience.

Creative Copywriter

21 Grams - Real Chemistry, New York, NY February 2022 - January 2024

Promoted for outstanding creative thinking and direct contributions to winning pitches and client acquisitions.
Developed the winning concept for the Cutera pitch, securing contracts for all company brands, and turning the pitched idea into a nationally acclaimed campaign.

Crafted memorable jingles as the centerpiece for a Pfizer pitch, which resulted in securing them as a client.
Collaborated with the UX team to create interactive games to enhance patient engagement.

Copywriter

McCann Global Health, New York, NY September 2021 - January 2022

Orchestrated digital and in-person events for Novartis and McCann Global Health. Campaigned for global social change with an outreach to international partners in countries like England and Germany.
Presented creative concepts and social strategies to senior leadership members, contributing to organizational growth and development.

Junior Copywriter & Social Coordinator

Havas Health, New York, NY November 2020 - September 2021

Delivered a new social media strategy to the president, and revamped the agency's Instagram presence.
Utilized B-roll of sickle cell survivor narratives to craft a compelling TikTok campaign. Collaborated with Spotify HQ to curate a customized patient playlist for Novartis. Assisted in the writing and publishing of collateral materials, including brochures and brand books to support marketing efforts.

Social Coordinator

The Etiquette Group, Miami, FL August 2020 - December 2020

Collaborated with musicians to promote their music across social channels. Managed account operations, including overseeing creative direction and analytics. Achieved Instagram verification checkmarks for artists through strategic brand positioning and recognition efforts.

Journalist

The Purist Magazine, New York, NY January 2020 - August 2020

Wrote print and digital articles covering wellness trends in media and celebrity news, including celebrity product launches, brand spotlights, top destinations, and other "what's what" topics.